Audi Car Company, headquartered in Ingolstadt, Germany, is a German car company that was founded in 1910. They have just over 50,000 employees, and boast revenue of over 33.6 billion Euros.
The products in this industry are automobiles, including sedans, sports cars, minivans, and sport-utility vehicles (SUVs). The main competitors to Audi within Germany are BMW, Mercedes, and Porsche. Within the United States these competitors exist, along with Lexus. These competitors make the industry challenging, because they are all value players. Audi is increasingly becoming a value player as well. Audi has had to combat negative images painted by bad press in the US, due to a malfunctioning accelerator.
A unique opportunity that Audi has within the car industry is the advent of new technology, such as hybrid or electric technology. With gas prices showing no decline in sight, Audi could pull ahead of its competitors if they were to invent a marketable, affordable car that does not run only on gas.
This industry is of interest to business and engineering students because it is one of the basic industries within the world. While not everyone needs a robot or helicopter, most everyone has at least one car. The model of how car companies assemble, market, and then sell a product that everyone has is a good thing to study for business students. Engineering students car study this industry to learn about technologies that the companies implement to improve their business, like paint or metal technology.
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